Cree Inc. is the one of the largest Business to Business lighting companies in the world. Cree Inc. is using social media to establish great interaction between company and customers.
According to Jeffery Cohen in Social media B2B.com, stated that Cree Inc. is promoting many products through social media such as, Facebook and Twitter.
The aim of Cree Inc. social media is interaction. Cree Inc at Cree Inc revolution webpage introduces a example when there are bad lights is office, how dreadful to work there. By showing this, Cree Inc, promotes their products but also interacting with customers. Moreover, there is energy calculator on Cree Inc. blog which can shows why businesses need LED lights.