As you know, Ford has been a big player in a car industry. Moreover, there are many legends about Ford which tells us that the history of Ford is very long. The company Ford always has adapted changing market environment which is one of strengths Ford has.
Recently, Ford is trying to adapt to new environment again which is social media.
According to Jeff Bullas at jeffbullas.com, Ford is approaching customers with every social media tool that the company can find.
Ford is using Facebook, Twitter,blog, and Youtube to engage customers more closely.
Moreover, Ford is putting this social media together and launched Ford Social.
Ford social enables customers to cooperate which is one of social media characteristics. Ford actually listens what customers say and reacts immediately. In addition, Ford is sharing many contents with customers, so the company could get new ideas.
Therefore, Ford can be example to many companies who wants to establish new product.